A brand definition (whether created by us or not) is essential for all projects that require:

• Look and feel development
• Content creation
• Visual website designs
• Information architecture
• Copywriting

A brand definition should surface the following information about a company:

• Their personality
• Their mission
• Their values
• Their vision
• Their culture

At the point of deciding to undertake this stage, we will have assessed that it is a module that will add value to the final deliverable.

Our process to create a brand definition

Preparation

The company shares with us their existing brand collateral, if it exists.