Everything about the company story, goals and values

Story

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Mission

To deliver value to startups via optimised branding and web presence.

To help our clients to articulate their vision on the web.

We are continually developing and refining our process to be more efficient and effective.

Values

While our mission defines our end goal, our values help us to plot the route to get there. They provide us with inertia towards a healthy, positive and inclusive work environment whilst also putting checks in place for when we go astray.

• Design, Build, Test, Refine, Repeat. We believe in constantly evaluating the work we do, testing it and using what we learn to evolve and improve it. We use this methodology both in our work for clients, and within our own process.
• Results. We aim to end every day having moved closer to achieving a successful (and hopefully delightful) outcome for our clients.
• Focus. We believe that talented individuals perform best when working freely within a well defined scope. All of our processes will be tailored to provide these features whilst minimising distractions and ensuring we're all able to focus on achieving and surpassing our clients' metrics for success.
• Well-being. Neither agency owners, employees or temporary staff benefit from a working environment which makes personal well-being a secondary concern. We aim to adopt policies which promote work-life balance in order to make every project we embark upon a positive experience for everyone who's involved.
• Accountability. We will own our mistakes and use them as a learning experience. This will require turning negatives into positives via a review framework which discourages the natural tendency to worry and blame, replacing it with a constructive approach in which we review and improve as a team.
• Transparency. As far as we can we will share our journey with the world. This helps to keep us accountable to our values, develops trust with others and sets a precedent for openness and honesty throughout the team. Our processes will be tailored towards making this a reality and ensure our clients can also benefit from this radical approach.
• Remote and asynchronous. The way people work is changing rapidly and we'd like to be at the forefront of that change. We will not be location bound and our communications will default to channels and a style which do not assume immediate response. 'Place' and 'time' will be secondary to the other values in this list and our internal processes will be designed to capitalise on the opportunities that this provides and mitigate the potential problems that it will cause.
• Simplicity before growth. We invest heavily on improving the quality and efficiency of our processes and output before focusing on growth for the sake of growth. We believe that long term goals are more likely to be accomplished by improving the processes we use with our existing clients vs hiring more people to talk on more clients using imperfect processes.

Tone of voice