Objectives
Informed by the research steps, this step forms a shared understanding of:
What kinds of content/assets need to be collated and produced for the website?
Who is responsible for doing what?
Will anything need to be commissioned externally?
When should the content be created?
Outputs
Client-supplied content (even if rough) which can be used in the initial design stage.
Designer understanding over how best to approach placeholder content.
Designer understanding over how far to develop visual assets in the design stages.
Larger visual assets can begin to be produced by external collaborators.