Who are they?

Web agencies, freelancers and contemporary businesses.

Example

What do they want?

To see how we do transparency so that they can see if it works and replicate our successes. Also novelty value in a business that is doing things differently.

What do we want them to do?

Share our content to get it in front of more potential clients. Forward thinking businesses who like our transparency content will likely need a website themselves at some point and we'll have already developed trust with them. Pre-need trust building.