The meaning of any communication is how it is interpreted by the receiver.
Every outgoing message should have a 'who', 'why' and 'what next'.
Our marketing is directed at two specific audiences. Both of them have specific requirements for the type of content that is produced for them, where that content is shared and what the intended result is.
Every piece of outgoing content should be considered in the context of:
These questions can be answered for individual pieces of content and used to hone their effectiveness, or they can be applied to entire campaigns in which case all of the content produced within the campaign should adhere to its parent campaign's answers.
Should we have a formalised process for recording marketing campaigns/posts so that we can monitor their effectiveness? Also keep UTM tags organised. Perhaps develop this at a later date?
Instagram - why, how, target audience, value prop, logins, hashtags to copy paste, intended outcomes
Facebook - as above
LinkedIn - ads could be really effective here especially if they're case-study based
Mailing List - as above
Blog - schedule, topics, method, logins, intended outcomes, TOPIC LIST